Fintech Product Release
GOAL: The client would soon be releasing a new software/hardware product for retail and restaurant customers. They wanted a video to help explain the product and its features and benefits. There are certain features they wanted to make sure to include.
CONCEPT: I worked with a team to brainstorm a few concepts to govern the entire product release campaign. The concept the client like the most involved the product being about “more than just business.” From the concept, I coined the term, “It’s not just business.; it’s personal,” playing on the common saying, “It’s not personal; it’s just business.” The tagline was used in mailers, emails, and this video script. Full script HERE.
Capabilities Video
GOAL: Develop the “innovative” side of the brand by showcasing the latest innovations in use at the company.
CONCEPT: When our technology fellow working in XR made it a point to visit our department, I was immediately excited to hear what he was working on and ask him questions. After some conversations with Scott, we decided to produce a three-part series on how the company is using XR to improve efficiency. This first story would focus on how XR was being used in our plants and mills.
PRODUCTION: Worked with Scott and the video team to arrange production at a couple of nearby plants and schedule/conduct interviews. Worked with video team on the final edit.
RESULTS: Video got excellent engagement on social media and became one of the most successful posts of 2023. It was paired with a paid ad, and the video view rate over doubled the LinkedIn average.
I Am #MsUnderstood Campaign
GOAL: TrueLanguage specializes in translation and localization for businesses. Their target audience is mostly professional, female entrepreneurs, executives and CEOs. They wanted to create some videos for social media and their website to reach that audience, sharing how their business empowers women to run successful global businesses.
CONCEPT: With their goal in mind, I worked with a team to brainstorm ideas. One of the concepts I came up with centered around women often feeling “misunderstood” in the workplace, and changing that to #MsUnderstood—with TrueLanguage, women can be #MsUnderstood. The client chose that concept, and I then wrote the script for this intro video.
CAMPAIGN: Following videos featured interviews with female CEOs and executives sharing times they’ve felt misunderstood, and how they overcame those situations or learned from them.
Arena Event Opener
GOAL: Client needed a video for the opening session of their Unite event, a celebration of 15,000 people in Omaha’s CHI Health Center Arena. The goal of the video was to show examples of faith across the span of their archdiocese and how everyone is united by faith despite the distance between them.
CONCEPT: I came up with the concept and the copy, aiming to show the “bigness” of all that’s in the archdiocese, as well as the beauty of the area and the diversity of the people. Once the concept was approved, I also produced and edited this video, which included contracting drone videographers and gathering stock video from numerous sources across the area.
I played off “Unite,” the name of the event, in the final shot of the video with the text, “Archdiocese of ONE,” and then separating the last word so that it read Omaha, NE.
More pudding on its way …
Been working too much and I just need more time to serve it. Besides, how can you have any pudding if you don’t eat your meat? (If you get that, I like you already!)
For now, enjoy this video on how to make a “proper” custard pudding fit for Jane Austen and her crew.