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      <image:title>Print, Digital, &amp; Social Ads - Magazine Ad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.jackiechism.com/print-digital-social-ads/ad-campaign-insurance</loc>
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      <image:title>Print, Digital, &amp; Social Ads - Specialty Insurance Ad Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Print, Digital, &amp; Social Ads - Specialty Insurance Ad Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jackiechism.com/print-digital-social-ads/insurance-brokerage-ad-campaign</loc>
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      <image:title>Print, Digital, &amp; Social Ads - Insurance Awareness Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/bf8eab97-cc77-45f7-9c2e-5aff6a61bae5/Seattle+Ad-01.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Insurance Awareness Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/01ec9489-69e7-470e-b2ce-db58864c3d92/image+%281%29.png</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Insurance Awareness Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/4e8e2b59-635f-43c9-b184-df0fc75d3059/Jencap+IBA+Web+Ad+560x250+landscape.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Insurance Awareness Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.jackiechism.com/print-digital-social-ads/user-experience-banner-ad</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
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      <image:title>Print, Digital, &amp; Social Ads - User Experience Banner Ad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/print-digital-social-ads/ink-company-ads</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-13</lastmod>
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      <image:title>Print, Digital, &amp; Social Ads - Marabu Ink UV Ink and Laminates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/c08af841-ee82-4982-bdf2-1b2698712eae/Wall+Armor+Proof3-01.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Marabu Ink UV Ink and Laminates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.jackiechism.com/print-digital-social-ads/ink-compay-product-release</loc>
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    <priority>0.5</priority>
    <lastmod>2022-08-10</lastmod>
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      <image:title>Print, Digital, &amp; Social Ads - Magazine Ad Marabu Ink - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/e19f4960-3c4a-465c-b221-44038b00ebf3/marabu_ad_print+v3-01.png</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Magazine Ad Marabu Ink - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jackiechism.com/print-digital-social-ads/fair-trade-gift-shop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/ce7429e0-0492-4e51-8b29-79079efd805c/Gift+Shop+Bag+Inserts.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Fair Trade Gift Shop Ad Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/329268e7-93bd-4952-9ebf-7675a092e1d3/Gift+shop+magazine+ad.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Fair Trade Gift Shop Ad Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/9d76f027-4ac7-40fe-9427-04e07d521e3a/Fair+Trade+Gift+Shop+Infographic.png</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Fair Trade Gift Shop Ad Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.jackiechism.com/print-digital-social-ads/nonprofit-travel-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/a226438c-7bbd-4026-b73b-32b134b681a6/Travel+magazine+ad2.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Travel Agency Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/bfbaf509-e5f6-4666-a7f5-4889de73fe01/Travel+magazine+ad.jpg</image:loc>
      <image:title>Print, Digital, &amp; Social Ads - Travel Agency Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/d35a18a0-0b06-4eec-bc62-9c934cf36391/crying+small.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Crying because he’s put so much blood, sweat, and tears into his business but no one’s buying (and his man bun is too tight).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/faa61626-8f26-41e8-9e42-332e47ec6e18/pudding.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>She mocks you because she has pudding and you don’t.</image:caption>
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  <url>
    <loc>https://www.jackiechism.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/50c99113-4e82-4e4d-a2df-5340bb9a586c/grilled-pineapple-pork-burrito-g33ed757f1_1920.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>I write messaging as sweet, spicy, and succulent as the marinated, slow-roasted pork and pineapple Al Pastor Taco.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/619d7aa6-31f4-4279-9360-95bcb7dd08ae/tacos-ga3d8bead7_1920.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>… using methods and proven research as classic as the Carne Asada Taco.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/659ed883-b2ca-4592-8fff-4aba5537f0f7/JMC+and+Lily.JPG</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>No, I don’t always match my dog … but hey, there’s an idea!</image:caption>
    </image:image>
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  <url>
    <loc>https://www.jackiechism.com/faqs-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-15</lastmod>
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  <url>
    <loc>https://www.jackiechism.com/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2022-11-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/3c6b751d-10bb-4e3d-9b1a-4921d8c0c849/rice-pudding-g31c605176_1280.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Campaigns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/ba6d1497-a531-4134-9bba-c0e7a96fd207/chocolate-pudding-gcefb01866_1920.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Print, Digital, &amp; Social Ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/de409ebd-83db-4c05-808a-201cbafb02a2/chocolate-pudding-g2e31d8ee0_1280.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/390b13cc-ae31-4219-83c3-0219cf71081f/pudding-g6f65ac49d_1280.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Web Pages &amp; Email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/bea4e36e-0d05-44d4-9b68-053e551b86c7/dessert-gd6a1a8377_1280.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Sales/Info Sheets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/4d18365d-7482-4152-86fe-b2b971c6a98d/pudding-gb352a766a_1280.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>White Papers, eBooks, &amp; Blogs</image:caption>
    </image:image>
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    <loc>https://www.jackiechism.com/video</loc>
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    <priority>0.75</priority>
    <lastmod>2024-09-04</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-19</lastmod>
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  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email/travel-site-webpage</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
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      <image:title>Web Pages and Email - Travel Site Webpage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email/landing-page-spec</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-11</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-11</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email/reengagement-email-drip</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1655178382055-RD8BLSJ9IWS0EQVP5SYL/Buckhead+Email+Drip.png</image:loc>
      <image:title>Web Pages and Email - Reengagement Email Drip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email/insurance-landing-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/0ae9835c-ee15-4fb4-83f7-c99c98198d91/Screen+Shot+2022-11-14+at+10.14.44+PM.png</image:loc>
      <image:title>Web Pages and Email - Insurance Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email/home-healthcare-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1655177576366-F080FUSCVQXUDJXCS8SP/Screen+Shot+2022-06-12+at+10.17.16+PM.png</image:loc>
      <image:title>Web Pages and Email - Home Healthcare Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/web-pages-and-email/b2b-health-and-safety</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1710203978246-WRHMKT27QG5G80XSCG1F/Screen+Shot+2023-02-21+at+7.02.38+PM.png</image:loc>
      <image:title>Web Pages and Email - B2B Health &amp; Safety Product Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/sales-info-sheets</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-14</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/sales-info-sheets/sponsorship-explainer-sheet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/3569a6c1-6f44-4afa-91ef-2039dbe74ce2/Sponsorship+Page+Unite+Event+p1.jpg</image:loc>
      <image:title>Sales/Info Sheets - Sponsorship Explainer Sheet - Nonprofit Sponsorship Explainer</image:title>
      <image:caption>NEED Worked with a team to promote “Unite,” an arena event for 15,000 people. In order to fund the event, the client needed something to give potential sponsors during meetings with them. They requested something that would describe the separate parts of the event that could be sponsored, along with what kind of promotion the sponsor would receive in return. CONCEPT I suggested adding demographic information so that potential sponsors would understand the audience that would be exposed to their name/brand through event sponsorship. I wrote the copy for this sponsorship information sheet and worked with a designer to put it together.</image:caption>
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  <url>
    <loc>https://www.jackiechism.com/sales-info-sheets/finance-promo-sheet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1655249297675-FUC6EU6EOYGM0JVUGMPF/B2B+promo+sheet.jpg</image:loc>
      <image:title>Sales/Info Sheets - Finance Promotional Sheet - Finance Sales Sheet</image:title>
      <image:caption>GOAL As a start-up company, the client had a need to let businesses know who they are, what their product is, and how it helps businesses who sell high-priced items. Sales reps in the field could explain that, but they needed something professional and official to hand potential business partners. CONCEPT I talked with the reps about their needs, and we decided an info sheet with space for them to attach a business card would be the best promotional tool for them to have in hand. We really wanted something that would speak to salespeople and managers at their target businesses, and point to one of their main problems closing sales: customers want to pay over time but don’t want to use credit cards. They also want a simple, digital online application process with instant approval. I created a headline to address the main problem, and then listed the quick app and approval process as the first main feature. I worked with a designer to create the finished product according to brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/sales-info-sheets/finance-explainer-sheet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1655249359693-D9SDK5L7N513AVTCP9JI/B2B+explainer+sheet.jpg</image:loc>
      <image:title>Sales/Info Sheets - Finance Explainer Sheet - Finance Explainer Sheet</image:title>
      <image:caption>PROBLEM Customer Service reps had taken many calls from frustrated new clients who were upset because sales reps in the field didn't make them completely aware of some of the details of how the service worked. They needed to be better informed of how this financing process works. SOLUTION I talked with a sales rep and the customer service manager to figure out what clients didn't know and where the communication gaps were. Based on that information, I put together this info sheet that sales reps could hand new or potential clients in order to make sure they were informed, reducing the amount of frustrated calls to customer service. I also created an FAQ section on the website with similar information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/sales-info-sheets/b2b-promo-sheet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1655247973046-C1A8EZC7BUEWLAQ8X8Q6/Vendorship_GovContracting_1021+%281%29.jpg</image:loc>
      <image:title>Sales/Info Sheets - B2B Promotional Sheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/0d0a6e36-a6c1-4401-8f0d-a8b4a4a69a92/Vendorship_GovContracting_p2.jpg</image:loc>
      <image:title>Sales/Info Sheets - B2B Promotional Sheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/white-papers-ebooks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-03</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/white-papers-ebooks/highlevel-blogs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/2e3ed70e-4269-4d25-916b-a47b839864c3/62b31ebc408f983d2f4801e5_qr+code+on+product+packaging.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/5cc337d2-ba69-4f09-acc0-329fb4119de4/AB-Breweries-Ska-Brewing-Exterior.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/c2ea892e-6d8e-438c-9cbb-a69109891fae/AdobeStock+778119967+jpeg.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/white-papers-ebooks/group-travel-promo-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1656911160647-O5N9EMKIP2NY60VDVHOQ/Group+travel+promotion+guide.jpg</image:loc>
      <image:title>White Papers, eBooks, &amp; Blogs - Group Travel Promo Guide - Group Travel Promo Guide</image:title>
      <image:caption>NEED: The client was beginning to promote their tours to groups, and they needed materials to help group leaders promote the trip and register enough attendees to fill the trip. SOLUTION: I created a year-long promotional strategy for these group leaders and then the writing of this guide, which contains the strategy. In addition to the guide, I worked with a designer to create graphics, powerpoint slides, and fillable flyers that groups could use for promotion. RESULT: This is one of the many efforts that contributed to our team increasing tour participation by over 40% in 6 months.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/white-papers-ebooks/travel-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1656911111585-2LDTUASX0UA2UV6QX2RV/Travel+Guide.jpg</image:loc>
      <image:title>White Papers, eBooks, &amp; Blogs - Travel Guide</image:title>
      <image:caption>Travel Guide PROBLEM: The tour manager informed us that the tour registrants felt they weren’t getting enough information about their pilgrimage before their departure, which was affecting participant satisfaction. Since a great deal of this company’s business comes from word of mouth, it was very important to close this communication gap. SOLUTION: My suggestion was to create a travel guide that could be sent as an e-book, or printed and sent by mail to older travelers. Not only would the guide serve as a reference tool for travel info, but also elevate the quality of the tour to put it on par with premier travel experiences. In addition, we created a Facebook group for travelers so they could get to know each other before their trip, ask tour alumni for advice, and share pictures after their trip. RESULT: The tour manager received less questions and phone calls from confused travelers before their trip. We believe this enhanced experience contributed to increasing bookings by over 40% over six months.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/white-papers-ebooks/insurance-white-paper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a17cdb8169ba474334c89b/1656911024951-AYF6UBGYXNK4L5S9M1EK/Jencap+White+Paper.png</image:loc>
      <image:title>White Papers, eBooks, &amp; Blogs - Insurance White Paper - Insurance White Paper</image:title>
      <image:caption>GOAL: Write a robust 2022 state of the insurance industry report for Jencap, the 4th largest insurance brokerage in the U.S. AUDIENCE: Insurance agents and brokers RESULT: Conducted research and interviewed subject matter experts in key areas to compile expert insight on the main factors impacting the industry in the coming year. Worked in conjunction with their director of marketing to edit the report. The report was added to their website and shared through social and email. There are thousands of agents and brokers in their email list, and this piece of content was one of their most engaged with pieces.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>54475-07-07</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles/project-six-mnksb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Six</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles/project-five-tg4bz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Five</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles/project-four-jemdj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles/project-three-r8afw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Three</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles/project-two-syzx2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Two</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project Two</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/releases-blogs-articles/project-one-n7yay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Releases, Blogs, &amp; Articles - Project One</image:title>
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      <image:title>Releases, Blogs, &amp; Articles - Project One</image:title>
    </image:image>
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      <image:title>Releases, Blogs, &amp; Articles - Project One</image:title>
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      <image:title>Releases, Blogs, &amp; Articles - Project One</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jackiechism.com/campaigns-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-11</lastmod>
  </url>
  <url>
    <loc>https://www.jackiechism.com/campaigns-2/insurance-awareness-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-28</lastmod>
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    </image:image>
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